Matthew Williams
Founder and Creative Director of ALYX

Raised in California, Chicago-born creative director Matthew M. Williams has worked with top talents from the worlds of art, music, and fashion throughout his decade-long career, shaping a refined aesthetic universe grounded in street culture. His discerning eye and dynamic work ethic has shaped visual projects through print, digital and live experiences with British photographer Nick Knigh and SHOWstudio.

A keen interest in the creative process of fashion has led Williams towards extensive research and development into garment construction and greater fashion philosophy to present his brand, ALYX. The comprehensive ready-to-wear and accessories collections harness inspiration from his California youth and global urban subcultures. With his FW17 collection, Matthew introduced ALYX Visual to focus on sustainability and reducing waste. All Visual garments are made using an upcycled textile system that is almost entirely waterless and chemical free. The process regenerates cotton fiber from recycled garments and reclaimed plastic bottles to produce cotton yarn for new fabrication. Sustainability is a major focal point in Williams' design process and lifestyle.

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