BJ CunninghamEntrepreneur, Brand Guru
BJ Cunningham is a serial Entrepreneur and ‘Brand Guru’. He infamously created DEATH™ Cigarettes, his Enlightened Tobacco Company PLC culminating after five years in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and truly open up Europe for the consumer. His verve and irreverent reputation led him on to establish an Integrated Brand Marketing agency built upon his business experience, brand building and the philosophy of ‘Corporate Religion’, an international business best seller that he co-authored. Having sold the Agency he became a Visiting Professor at Brighton University, a member of the Super Brands Council and a Board Level Brand Marketing Consultant to global brands including McDonalds, Microsoft, Diageo and Turkish Glass producing giant Sisecam. He also applies his left-field thinking to niche brands such as, Bowers & Wilkins, Orlebar Brown and British Electric Motorcycle startup Maeving. Concurrently, he established the luxury designer Women’s shoe brand Georgina Goodman, the bamboo cotton SocksoSimple brand, the reincarnation of DEATH™ Cigarettes as a streetwear brand and he travels internationally as a highly acclaimed key note speaker and moderator.